» Our aim is to bring as many new customers into your shop as possible – with smart ideas and convincing concepts. «

Marketing support

We help you to sell – with a wide range of measures. We state in detail which stock is available and how you get it on the pages for registered specialist retailers and wholesalers:

Puppy service

We distribute puppy packages free of charge via dog and cat breeders. So that the food can then be bought in your specialist shop, the buyer of the puppy gets your address from our breeder service.

Support for associations

We offer optimum support for clubs & associations. From tape through to competition numbers, we supply everything so that you can score at your local associations.

Advertising service

We advertise our brands selectively in animal trade publications. We pass on supplier queries immediately to your specialist shop.

Trade fairs and exhibitions

Every year we take part in more than 100 exhibitions, including many end consumer exhibitions. In this way visitors to trade fairs can find their way to your specialist shop. If you visit end consumer trade fairs yourself, you can also use our trade fair service, e.g. to hire a promotional counter or a tent.

Event support

Do you want to have a really good party? An open day, choosing the most beautiful mongrel or another idea – we will help you.


Each of our brands is advertised on the internet (multi-lingual versions available). Supplier queries are passed on to specialised shops on the same day.

POS support

The customer should be able to see, from the outside, which products and brands you are promoting and which service you are providing. From the specialist retailer sign for the façade to the shelf signs, we offer the best marketing support.

Please note: Not all marketing measures are available for all countries.


Trade fairs and events

Outdoor advertising

Belcando Webseite
Brand websites